Therapist's Corner

Differentiate
Yourself!

One of the most effective means to attract new clients, especially in a highly competitive market place, is to differentiate yourself and your practice.

Take some time to contemplate what makes receiving a massage from you different than a massage from anybody else? 

If you are asking why differentiation is so important, just look in the phone book.  You will find many Massage Therapists advertising.  Why would someone call you versus someone else?  It is a good thing that Massage Therapy has become so mainstream and the industry has evolved to be able to support so many of us.  It is wonderful that so many people are now seeking the benefits provided by Massage Therapy.  Now, we just have to find a way that those people who are seeking are finding you.  Read More...

Join us for a roundtable discussion on this topic. 

Christina Bara, NCTMB, PEC, founder and owner of All Things Connected. I designed this Tele-Conference Series to focus on helping Bodyworkers succeed in business, experience greater joy and satisfaction, as well as create a sense of community and support among us.

We are excited to announce this month's Tele-Conference Sessions. All sessions cost $20.00 For more information and to register for any of these events click here.

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Tele-Class

There is still time to register for Thursday's Tele-Class:

Get Clients NOW!
Tele-Class

Thursday
April 20, 2005
8 pm Eastern Time

Would you like to have a steady stream of clients that are filling your pipeline?

Would you like to learn about how to effectively market your Bodywork business?

If so, then this Tele-Class is right for you!

In this one hour class we will:

  • Learn about the Universal Marketing Cycle, and what you need to do to keep it flowing!
  • Discuss where you are stuck in the process and develop strategies to address them.
  • Explore successful marketing strategies that work for service businesses.
  • Discover that marketing isn't rocket science and it's actually easier than you may think!

We are excited to again have Coach Joan McMahon, a Professional Career & Small Business Coach, and a Get Clients NOW! licensed facilitator, lead this interactive tele-class which will include sharing specific marketing strategies that work for bodyworkers and healing professionals.

Participants will receive handouts that discuss the above concepts along with ideas for creating and implementing your own customized marketing plan.

Coach Joan is offering her 5-week "Get Clients Now!" marketing program at a reduced rate of $199 (usually $249) for tele-class participants. This program gets more in-depth and offers on-going support. The 5-week program includes the book, a 3 hour seminar and 4 follow-up check-in/coaching sessions with Coach Joan.

 

May Sessions

Doing Well In Your Business By Doing Good For The Community
Tele-Class

Wednesday
May 10, 2006
8 pm Eastern Time

As bodyworkers it is natural that we are interested in the community and people around us.

Do you do volunteer work or contribute in other ways to the causes that interest you? Making this community involvement part of our business strategy can create new business opportunities while still making an impact on the community and world around us.

Susan Hyatt, founder and owner of Hyatt International, is a nationally known expert in the field of helping small businesses partner with non-profits to create win-win situations.

In this Tele-Class Susan will teach us how to integrate our philanthropic interests with our practices and ultimately help us grow our business while also doing good for the community.

For more information and to register.

 

Differentiate Yourself - Roundtable

Thursday
April 27, 2006
8 pm Eastern Time

Defining how you are different than other massage therapists is a powerful way to market yourself and your practice. In essence you can promote yourself not only telling people who you are and what you do, but also WHY they should receive work from you in particular.

Figuring out ways to market yourself with this focus may get you the full client schedule you desire.

For more information and to register.
   

We are creating a forum for an exchange of ideas for bodyworkers. In future months, this newsletter will address questions readers bring up. If you have a question or situation you would like feedback on, feel free to email me. If I can't answer it, maybe one of our other readers will be able to.

Our programs are continually updated based on your feedback. Please email your ideas.

 

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